HelloSign: eSignature, digital workflow, and electronic fax platform.
Los Angeles-based design agency Collier.Simon approached me to help with their contract for Dropbox’s eSignature company, HelloSign. They were looking for me to re-design the email templates that are used to communicate with users and prospects via Marketo. The goal for the project is to drive more engagement with their emails and, by extension, engagement with the HelloSign products and services.
Onboarding/Activation
Sent to existing users on free or paid self-serve plans who have recently created
accounts or started trials.
Lead Nurture
Driving prospects towards one other piece of related content at a deeper funnel-stage.
Newsletter
Sent to existing users on self-serve plans who are on free plans or who have converted to the paid-service.
