Hero image mockup.png — Cord Blood Registry: Industry leader in experimental stem cell therapies.

Entrusted by parents with storing more than 900,000 cord blood and cord tissue samples.

I worked with design agency Collier.Simon and The Cord Blood Registry on a project to re-design the Cord Blood Registry’s website. CBR is experiencing a tremendous amount of growth over the first half of 2021 and because of that, they were looking for a design refresh to bring their site aesthetics into the modern age.

Initial Enrollment Prototype Wireframes

When I was brought onto this project, there were only a simple wireframe of their enrollment concept to work off and a style guide to follow. My task was to create a clickable prototype of the enrollment process.

My Initial Enrollment Mockup

Based on their initial wireframes and branding guidelines, here is my initial mockup:

After many rounds of iterations and implementing user feedback, this is what the enrollment prototype eventually turned into.

Full Prototype

After creating their initial prototype, Collier.Simon invited me to design the rest of their prototype, which was a full site re-design for mobile and desktop.

Here are some screenshots of their old site.