ROKiT: Global conglomerate and
start-up incubator.
ROKiT has a diverse portfolio of innovative tech, premium products, and services including mobile phones, WiFi services, beverages, pioneering 3D content production, product development, and distribution in movies and music.
ROKiT has 20+ brands working across 4 continents and more than 10 different industries. I focused mainly on the following:
ROKiT Ebike is the exclusive North American distributor of best-in-class electric bikes from around the world. They are building the largest e-bike factory in America and will be selling innovative and reliable electric bikes for the best prices.
To launch ROKiT Ebike, they bought the exclusive distribution rights to the A2B Fortezza and the Moto Parilla Carbon. Because of that, I was tasked with designing a multitude of marketing materials to help transition the marketing of the products to being ROKiT branded and for obtaining down payments to purchase the bikes.
MOTO PARILLA
Moto Parilla is a classic Italian motorcycle manufacturer who has recently transitioned into making the world’s best e-bike, the Carbon.
Moto Parilla Carbon
To promote the bikes launch, I was tasked with designing merchandise that would highlight some attributes of the Carbon, while at the same time being cool and still wearable. Since this is such a technical and customizable product, I wanted to highlight many of the performance attributes and upgrades available. I also thought it would be fitting to use a CAD design render of the bike as well, showing all of its design and its fine details.
Moto Parilla, long-sleeve tee, front
Moto Parilla, long sleeve tee, back
ROKiT Fortezza
Banner ads
ROKiT Fortezza, Lifestyle Banner Ad, 1200x1200
ROKiT Fortezza, Lifestyle Banner Ad, 1200x300
ROKiT Fortezza, Product Banner Ad, 1200x1200
ROKiT Fortezza, Product Banner Ad, 1200x300
ROKiT Fortezza
ROKiT Fortezza, Colombia, 2020
Website header, rokitebike.com
With a mandate to 'Build the Mega Brands of Tomorrow, Today', ROKiT Drinks has sourced and developed some of the finest drinks available, offering high quality and exceptional value, from premium beers and the finest distilled spirits to mineral-rich bottled water and 100% Natural energy drinks.
Bandero Tequila
Stop-motion, Christmas, 2020
Socially distanced floor mat advertisement, 6ft x 6ft
Socially distanced floor mat advertisement, 6ft x 6ft
Instagram Carousel Post, "The Story of the Margarita"
Instagram Carousel Post, "The Story of the Margarita"
Instagram Carousel Post, "The Story of the Margarita"
Instagram Carousel Post, "The Story of the Margarita"
Instagram Carousel Post, "The Story of the Margarita"
Instagram Carousel Post, "The Story of the Margarita"
Bandero, Valentines Day cocktail recipe
Bandero, Valentines Day cocktail recipe
New Years Photoshoot, 2020
When working with ROKiT Talk, I was in charge of creating posts for their Instagram page, designing web banner ads, and taking studio photos of the ROKiT iO Pro.
When posting on social media, ROKiT Phones wanted me to source photos that were in a California context and with people using a mobile device. In most photos with a mobile device, I needed to replace the phone in their hand with their flagship phone, the ROKiT iO Pro. I also needed to incorporate to the company’s emblem, the Orb, in fun and creative ways.
ROKiT Benefits gives you access to online medical consultations (aka "online doctor visits") with physicians, nurse practitioners, and physician assistants.
When creating social content for ROKiT Benefits, I was either given a small brief or the copy for the post from our SVP of Marketing that represented what they wanted to see. It was my job to source relevant photos to the brief, and make designs out of that while sticking to ROKiT’s personal brand of ‘California by Design’.
Brief: “Gardening is considered a heart-healthy activity. Open to either an image with someone gardening or just really cool garden image without people.”
Brief: “Here 2 different concepts:
List - we may be able to leave as is or handwriting text like - Improve health, get coverage, be more prepared.
Post-its - put text on them Be healthy, Be prepared, Get coverage, Change passwords.”
Copy: “Stay Healthy Tip of the Week: Eat nuts! They're loaded with magnesium, vitamin E, fiber, and various nutrients. Studies show that nuts can help you lose weight and may help fight type 2 diabetes and heart disease.
#healthtips #eathealthy #health #beinghealthy”
Brief: “Biking is a low-impact, heart-healthy activity. Let's find some pictures that involve couples.”
London native and Los Angeles-based singer-songwriter, Maisy Kay has been honing her skills as a musician and vocalist since she was a young girl, combining her experiences of growing up in the English countryside and living the last few years in Hollywood.
Maisy is currently putting the finishing touches on her forthcoming release, written and recorded by powerhouse songwriters Morgan Taylor Reid (Sam Fischer, Joseph), Zac Poor (Tori Kelly, Samantha Jade) and Ameerah Roelants (Jennifer Lopez).
To promote this upcoming release, I was tasked with creating and designing a lookbook for the project.
